Achieving Optimal Ranking: How Many SEO Keywords per Page for Maximum Impact?

how many SEO keywords on a page

In the world of SEO, the question “how many SEO keywords per page” is as common as it is critical. As specialists in the field, we at Frog Marketing are committed to demystifying the complexities of search engine optimisation. In this article, we will delve into:

  • Understanding the importance of keywords in SEO strategy
  • Gauging the ideal number of keywords for each webpage
  • Recognising the balance between quality content and keyword density
  • The role of primary and secondary keywords in your content strategy
  • Strategies for effective keyword placement and application.

The Keyword Conundrum

So, how many SEO keywords per page should you actually aim for? For optimal impact, it is recommended to focus on one primary keyword and two to three secondary keywords or variations per page. This approach allows you to cover a topic comprehensively while keeping your content focused and relevant. It’s a matter of striking the right balance: not too sparse to rank, not too dense to appear spammy.

Keyword density, or the frequency of your keyword appearance relative to the total word count, plays a crucial role in your page’s visibility. An optimal keyword density is around 1-2%. Anything beyond this can be perceived as keyword stuffing by search engines, which could lead to penalties.

Significance of Primary and Secondary Keywords

Primary keywords are the crux of your content, the main ideas or topics. Secondary keywords, on the other hand, support the primary ones by providing context, offering related information, or covering different aspects of the same topic. Remember, secondary keywords aren’t just fillers; they’re valuable tools for enhancing your SEO strategy by increasing the comprehensiveness and relevance of your content.

When selecting your primary and secondary keywords, it’s important to choose those that are directly relevant to your business and have a high search volume. Tools like Google Keyword Planner, SEMrush, or Ahrefs can be immensely helpful in this process.

Keyword Placement and Application

Effective keyword usage is not just about how many SEO keywords per page, but also where these keywords are placed. Ideally, your primary keyword should be included early on in your content, and secondary keywords sprinkled throughout the text.

Moreover, don’t forget to use these keywords in your header tags, title tags, and meta descriptions. These areas are significant for search engine bots and can help boost your page’s SEO. But remember, while keywords are important, they should not compromise the quality of your content.

keyword stuffing - content is king - chess pieces
Content is king!

Your focus should always be on creating high-quality, engaging, and informative content. Providing value to your users is paramount because user experience is a significant factor in SEO rankings. Your keywords should naturally fit into this content, enhancing it rather than overshadowing it.

A Practical Example

Let’s consider an example. Suppose you run a bakery in London and want to optimise your page that sells cupcakes. Your primary keyword might be “cupcakes in London,” while your secondary keywords could be “gluten-free cupcakes,” “vegan cupcakes in London,” and “custom cupcakes.”

Remember, your goal is to make your content comprehensive and relevant, thereby catering to different segments of your audience who may be looking for various aspects of your product.


While the question “how many SEO keywords per page” is important, it’s just as crucial to ensure these keywords are well-chosen, appropriately placed, and embedded naturally within high-quality content. By targeting one primary keyword and two to three secondary keywords per page, while maintaining a keyword density of 1-2%, you can create an effective, user-focused SEO strategy.

Ready to embark on your SEO journey with Frog Marketing? Contact us today and let’s take your website ranking to new heights!

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Cairn Emmerson

Cairn Emmerson

Cairn is an award-winning filmmaker and marketing director with experience working with major UK channels like BBC, ITV, Channel 4, and Channel 5. He was named Yorkshire Filmmaker of the Year in 2021.

Cairn loves telling stories through brand narratives, documentaries, ads and corporate films. With skills as a Director of Photography, Steadicam Operator, and Camera Operator, he brings creative visions to life.

Outside of work, he enjoys scuba diving and kayaking. He is also knowledgeable in SEO, marketing strategy, soundscapes and food/commercial photography.

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