The Power of Video Marketing: Why You Need to Incorporate Video Into Your Strategy


In recent years, video marketing has emerged as one of the most effective ways for businesses to reach their target audience and achieve their marketing goals. With the rise of video-sharing platforms like YouTube and social media networks like Instagram and TikTok, video has become an essential part of any marketing strategy. In this blog post, we’ll explore the power of video marketing and why you need to incorporate video into your strategy.

Video Is Engaging

One of the primary reasons video marketing is so effective is because it’s engaging. Video has the power to captivate your audience and keep them watching for longer than any other type of content. Video content can be informative, entertaining, and emotional, making it an effective way to connect with your audience and build a relationship with them.

Video Boosts Conversions

Video can also be incredibly effective at boosting conversions. Research has shown that adding a video to a landing page can increase conversions by up to 80%. Video content can help you showcase your product or service in action, demonstrate its benefits, and overcome any objections your potential customers may have.

Video Is Shareable

Another significant advantage of video marketing is that it’s highly shareable. When you create compelling video content, your audience is more likely to share it with their friends and followers, extending your reach and potentially attracting new customers. Video content can also go viral, generating massive amounts of exposure for your brand.

Video Builds Trust

Video marketing can also help you build trust with your audience. By creating informative and educational videos, you can position yourself as an expert in your industry and establish credibility with your audience. Video can also humanize your brand, making it easier for your audience to connect with you on a personal level.

Video Is Versatile

Finally, video marketing is versatile. You can use video content in a variety of ways, from social media posts and ads to product demos and tutorials. You can also repurpose video content for use in other marketing channels, such as email marketing or your website.

So, there we have it. Video marketing is a powerful tool that can help you achieve your marketing goals, from increasing brand awareness to driving conversions. By creating engaging, informative, and shareable video content, you can connect with your audience, build trust, and drive results. If you haven’t already, it’s time to start incorporating video into your marketing strategy.


“The State of Video Marketing in 2021.” Wyzowl.

“Why Video Is the Future of Content Marketing.” Entrepreneur. (https://www.entrepreneur.com/science-technology/10-lawyers-turned-entrepreneurs-creating-a-revolution-in-law/295194)

Picture of Cairn Emmerson

Cairn Emmerson

Cairn is an award-winning filmmaker and marketing director with experience working with major UK channels like BBC, ITV, Channel 4, and Channel 5. He was named Yorkshire Filmmaker of the Year in 2021.

Cairn loves telling stories through brand narratives, documentaries, ads and corporate films. With skills as a Director of Photography, Steadicam Operator, and Camera Operator, he brings creative visions to life.

Outside of work, he enjoys scuba diving and kayaking. He is also knowledgeable in SEO, marketing strategy, soundscapes and food/commercial photography.

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